- Industry / Telcom
- Service / Agile Attribution (Multi-touch Attribution)
Ipsos MMA provided insights and optimization recommendations for a major telecom provider. Our Agile Attribution (Mult-touch Attribution) solution optimized the marketing mix within each marketing silo of media, product, and promotional offers and in combination across all three levers at a DMA level. The Agile Attribution optimization yielded a potential 10% month-over-month increase in gross additions with neutral spending.
Solution
Ipsos MMA's Unified Marketing Measurement and Optimization offers an unparalleled solution for marketers, allowing them to evaluate the incremental impact of their strategies at the levels of individual campaigns, publishers, placements, and creatives. With the growing importance of Machine Learning and Artificial Intelligence in enhancing model precision, insights, and efficiency across various measurement methodologies, Ipsos MMA has advanced traditional marketing mix models.
This evolution incorporates detailed data, automated testing, and benchmarks that not only validate outcomes but also recalibrate models for more accurate future predictions.
Results
Having now deployed Unified Marketing Measurement across 80+ Fortune 1000 companies Ipsos MMA clients have seen on average:
- 24% increase in marketing-driven sales and ROI
- 18% reduction in data costs by prioritizing high-value audiences
- 15% improvement in long-term brand building through better balance between upper and lower funnel
These results speak volumes about Ipsos MMA’s Agile Attribution’s effectiveness in enhancing strategic marketing decision-making and the positive impact on investments.
