Case Study: Unified Measurement Approach and HealthVerity’s Data Management

Unified Measurement Healthverity Case Study

This client reaped the benefits of Ipsos MMA’s Unified Measurement approach, combined with HealthVerity’s data management.

Complete the form below to download the case study and learn how by optimizing both the HCP and Patient Journeys (“Omnichannel”) with this enhanced Unified MMM / Attribution approach, the client realized an incremental $74MM was generated in 6 months for one brand.