Measuring Marketing Effectiveness: How to Drive Growth for Your Brand

Overcoming business challenges through marketing measurement and optimization

From where we stand, we know that building a brand and marketing your business is more than just influencing one metric, such as a marketing ROI number.  We know it’s a complex and dynamic environment in which you’re playing, metrics, or no metrics; but we also know that a data driven mindset can drive growth.

Insights Into Common Business Questions

We help dynamic organisations and global brands gain insights into the following business questions:

  • How to evolve marketing communications and go-to-market strategies to stay relevant in a COVID/post-COVID world where consumer behaviour is evolving?
  • What is the right balance of brand vs. performance marketing?
  • How to correctly balance short- and long-term growth with brand equity?
  • How to drive ecommerce growth in an omnichannel environment while continuing to support other channels?
  • How to more effectively collect and analyse large volumes of data in a holistic manner?
  • How to balance investments between new customer acquisition and retaining existing consumers?
  • How to bring in new leading Indicators of sales performance and have them complement the existing view of the business (i.e. share-of-search)?

There is No One Size Fits All Solution to These Complex Questions

Ipsos MMA partners with organisations to take on these business questions with analytical excellence and a supportive consulting framework. Using our best-in-class Unified Measurement solution, a combination of marketing mix modeling and customer attribution, we create a foundation that enables strategy development, actionable planning and granular, real-time optimization.

Industry leading brands choose MMA given:

  • Our Unified solution helps to understand which media tactics and broader marketing are most effective
  • Our Analytical approach integrates multiple disparate data sources using innovative data techniques and an expert team of data professionals
  • Our mindset is forward looking. Dynamic scenario modelling helps to plan future media investments
MMA Marketing Mix Modeling Thumbnail Successful Brands

Download Our Executives' Insights

Read the impact that brand building initiatives have on both short-term and long-term business performance.