Sourcing a Holistic Marketing Mix Modelling Solution
If you’re evaluating marketing measurement and optimization partners, this checklist will help you align with the best partner for your organisation.
Measuring marketing effectiveness is a hot topic for most companies, especially in an evolving pandemic landscape. While many C-suites are prioritizing accountability with an ingrained practice and rigorous standards in place, other companies are asking fundamental questions about how to best understand marketing drivers.
Wherever you sit on this spectrum, it’s likely that you’re looking to improve your level of proficiency to drive further gains from your marketing activities. Given this is a dynamic field and rapidly moving ecosystem, many companies outsource the analytics for marketing measurement. But how do you find the right provider?