[WEBINAR] It’s Time for a Media and Data “Bill of Rights”
WEBINAR I MARCH 28, 2023 I 10amPT/1pmET
In a marketplace that’s becoming more walled gardened, the need for data ownership by marketers is becoming increasingly important. As governments crack down on the misuse of data from a privacy and identity perspective, brands need to maximize how it affects their media mix, their partnerships and their bang for their media buck.
Please join Robert Cardarelli, EVP, Analytics and Attribution, Ipsos MMA, and John Piccone, Adform’s Regional President, Americas, as they surface the critical aspects of data ownership, and detail why it's time for a marketers bill of rights.
Ipsos MMA is a leading global analytics consultancy that enables its clients to achieve higher revenues and operating profits via its forward-looking, data-driven analytics, software, and consulting solutions. In 2022, Ipsos MMA has partnered with Adform to implement a first-party, AI-based data solution to solve third-party cookie deprecation and provide attribution measurement to advertisers on a global scale.
About the Presenters:
Robert Cardarelli has more than 20 years of experience helping clients maximize their marketing investment strategies through end-to-end implementation of Unified Marketing Measurement and Optimization, Attribution, CRM Analytics, and Consumer Insight across all phases of the planning and activation process. Rob’s passion is to work with clients to build analytic solutions that are scalable based on industry-wide advances in AdTech and MarTech, ensuring clients maximize their investments across data, media, and technology. Prior to Ipsos MMA as EVP of Attribution & Analytics, Rob worked at various startups in the media and consumer analytics space and has led analytics and insights teams within holding companies such as WPP, Publicis, and IPG.
John Piccone is Adform's Regional President, Americas based in the US and joined the business in 2022. John has been at the forefront of advertising technology for the entirety of his career, currently serving as Regional President, Americas at Adform. He boasts nearly three decades of experience formulating commercial strategy and operational structure to maximize revenue through media, technology and advertising services in the United States and Europe.
Prior to joining Adform, John served in executive and leadership roles at Viamedia, Simulmedia, Innovid, HealthiNation, BlackArrow (Cadent) and 24/7 Real Media, now trading as Xaxis.