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The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE

The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

Featured Post

Measuring Your Brand’s Long Term ROI

October 15, 2019

Surya Pandruvada of Ipsos MMA Presents at DTC (direct-to-consumer) National Pharmaceutical Marketing Conference

October 9, 2019

The Next Generation of Multi-Touch Attribution

October 7, 2019

Where to Place That Next Marketing Dollar: How Bimbo Bakeries USA is Transforming Marketing Effectiveness Through Cross-Functional Alignment

September 24, 2025

Analytics only influence 53% of marketing decisions, according to 2022 Gartner research. Yet 81% of marketers say they would use analytics more if the quality improved. This gap between having data and acting on it represents both wasted marketing spend and limiting business growth potential. How do we, as anRead More