Where to Place That Next Marketing Dollar: How Bimbo Bakeries USA is Transforming Marketing Effectiveness Through Cross-Functional Alignment

Analytics only influence 53% of marketing decisions, according to 2022 Gartner research. Yet 81% of marketers say they would use analytics more if the quality improved. This gap between having data and acting on it represents both wasted marketing spend and limiting business growth potential. How do we, as an industry, address this? Nicole Kane,Read More