What Clients Say
Clients work with us to achieve meaningful, measurable incremental value that translates directly into incremental financial gain. That is our primary objective.
As an industry leader in the areas of Marketing Mix ROI and Optimization for over 30 years, Ipsos MMA is renowned for the billions of dollars in incremental value it has created with Fortune 500 companies through its holistic unified marketing measurement and optimization solutions and services, including data harmonization and management, marketing mix modeling, multi-touch attribution, performance management tracking and optimization, scenario planning, pricing and testing.
Our clients include some of the top companies globally in a wide variety of industries including pharma, telecom, consumer electronics, luxury goods and apparel, automotive, financial services, retail, restaurants, durable goods, and consumer packaged goods. We've successfully completed brand and business building value in almost every industry sector, on thousands of brands, spanning 50+ countries.
“As we headed into strategic planning, we needed to understand how to drive individual business outcomes to the different pieces and parts of the business while also achieving total enterprise objectives. This gave us a great opportunity to leverage Ipsos MMA’s measurement and attribution toolset to start to understand and analyze how these individual businesses payload to each other.”
Jennifer Peelle, Vice President Marketing & Media at Walgreens
“Ipsos MMA understands there is no one-size-fits-all solution to MTA. It’s not as simple as integrating our data into an off-the-shelf platform. The Ipsos MMA team worked shoulder to shoulder with our analytics, marketing, and finance organization to develop, validate and deploy a platform that works to solve our unique needs.”
Jon Francis, Former Chief Digital & Analytics Officer at Starbucks
“The key to [not wasting impressions and advertising dollars] for us is a great data foundation, great personalization capabilities, and the ability to optimize dynamically on the fly, and also, on a near real-time basis, looking at measurement and impact and shifting dollars and focus.”
Sean Barrett, Chief Marketing Officer at Albertsons Companies
“A holistic optimization of our marketing and media investments is critical for steering our marketing performance on a global scale.”
Alex Schellenberger, Former SVP Marketing Management at Swarovski CGB
“I cannot underscore the importance of [Ipsos MMA's] change management and how you think about bringing people along on the journey for adopting these new unified measurement tools and capabilities.”
Jon Francis, former Head of Global Analytics and Decision Science at PayPal
“One thing we do really well with Ipsos MMA is ensure that we have a partnership with agency on a monthly basis with optimization readouts. Ipsos MMA works directly with the agency to co-develop action plans based on the insights that they see in the data and use those monthly check-ins as a mechanism to keep the action plans active and refreshed. Our brand partners use those as opportunities to hold their agencies accountable. Using the credibility we have established allows us to be their eyes and ears to provide that unbiased view of performance that they can utilize. ”
Mike Lau, Global Commercial Decision Sciences Leader, Gilead Sciences