By Michael Bertie, Ipsos MMA SVP Analytic Consulting Time for a game of Jeopardy! The category is: “Little Known Founders of Change Management”. The answer: “Known as ‘The Mother of Family Therapy’, this American author and therapist is also responsible for creating the widely recognized Change Process Model that defines how change impacts organizations.” NowRead More
By Michael Bertie, Ipsos MMA SVP Analytic Consulting Do you remember your first experience buying a car? I certainly do. Within 5 minutes of introducing himself, and as if reading from a script of a bad movie, the salesman hit me with: “What can I do to get YOU in THIS car?”, as he leanedRead More
Too often smart people get caught up in the details of the past and forget how quickly the future is moving… I read another article about marketing mix modeling today and the commentary from the usual market research wonks. I laughed. I scowled. I shook my head. I wouldn’t have laughed but for the 412%Read More