Marketing strategies have out-smarted and out-paced analytics capabilities at many companies, resulting in millions of dollars in unproductive marketing and media investments.
The past 10 years have seen a dramatic shift in how brands engage with consumers and of equal importance, how consumers are interacting with brands. This is making it more challenging for marketing-driven companies to determine how to best identify, reach and stay relevant with their most valuable and high-potential consumers. Marketers are faced with having to measure and leverage an ever expanding and fragmenting set of media touch-points across the paid, owned and earned spectrum as well as across a variety of devices to drive brand metrics, consumer engagement, sales and profit. Silo based, point in time analytics that measure the effects of individual media vehicles have led marketers to decisions that are inherently biased toward the silo that the media is evaluated within. (more…)
The Future Of Marketing Performance Measurement: Integrating Marketing Mix Modeling With Attribution Analytics
Douglas Brooks EVP Client Management and Business Development, MMA | February 11, 2014
Join us at this year’s Media Research Club of Chicago Summer Outing… at the specatular rooftop bar at Zed 451. All MRCC members and non-members are welcome for an afternoon of food, drinks and a wonderful atmosphere. Feel free to extend this invite to friends and collegues.
Tuesday, July 29 . from 3pm to 5pm
Zed 451, 739 N. Clark Street, Chicago (Corner of Clark & Superior)
$50 Members; $55 Non-Members; $60 at door on day of event
Douglas Brooks, Presenter | Integrated Marketing @ Microsoft Advertising (Members Only Conference) | June 4, 2013
Doug Brooks, MMA Global Executive Vice President and cross media attribution expert has been asked to speak at the Association of National Advertisers (ANA) June 4th Integrated Marketing Conference.
MARKETING DOESN’T WORK IN A SILO… SO DON’T MEASURE IT THAT WAY
Most companies today measure their cross media activities in silos. Instead, marketers need to crack the code to gather the value of their marketing tactics, their impact on short and long term value, the correct attribution and synergies, and how to use this information to optimize and predict future business performance. This session will teach marketers how to achieve measurable and incremental value from their marketing investments while sharing media benchmarks and client case studies across a number of industries.
For more information, link to ANA Website >