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The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE
Analytics only influence 53% of marketing decisions, according to 2022 Gartner research. Yet 81% of marketers say they would use analytics more if the quality improved. This gap between having data and acting on it represents both wasted marketing spend and limiting business growth potential. How do we, as anRead More
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