Events

Industry events and conferences provide a platform for building powerful business connections. They are business relationship catalysts and an opportunity to learn and be inspired by others.

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE
The 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. LEARN MORE

The 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. LEARN MORE

Featured Event

Catch our on-demand webinar to discover how Nationwide streamlined data, fostered cross-functional collaboration, and transformed marketing analytics into a powerful business asset.

Doug Brooks, Chief Client Officer at Ipsos MMA, sits down with Jamie Byrum, AVP of Marketing Data, Analytics & Research at Nationwide, to explore the company’s marketing measurement evolution.

Access the Recording

Recent Events

Measure Up Boston! The Evolution of Media Measurement at Bose: Building a Unified, Closed-Loop Measurement System to Inform and Optimize Evolving Media Investment Strategies

Sayantan Bose, VP of Marketing Analytics & Insights at Bose, and Michael Bertie, SVP at Ipsos MMA, walked through Bose's media measurement transformation story. The audio technology company has evolved from using marketing mix models as a 3X-per-year planning tool to building a closed-loop system that drives always-on measurement and optimizations, ongoing testing, and continuous analytic improvement. The session will cover how Bose partnered with Ipsos MMA to develop a fully unified measurement approach.

Prudnetial and Ipsos MMA at the ANA Measurement and Analytics Conference

2025 ANA Measurement & Analytics Conference
From Skeptics To Advocates: How Prudential Turned MMM Into Proven Marketing Value
Prudential's Head of Marketing Analytics & Insights, Charlotte Tsou, and Ipsos MMA's Chief Client Officer, Doug Brooks, revealed how they transformed stakeholders into measurement champions. This case study discussion shares the strategies that secured finance team buy-in, built enterprise-wide trust in complex analytics, and delivered results that earned marketing a seat at strategic planning.

2025 Mediapost Buying & planning Insider Summit
The Measurement Trifecta: Building a Unified Framework for Smarter Investment

Ipsos MMA's Surya Pandruvada spoke with Regeneron's Ashutosh Katiyar and Horizon Media's Voula Kakaletris on how brands, agencies, and measurement teams can align for smarter investment. This roundtable session will follow Ashutosh's case study where he will outline how his team at Regeneron found success with this unified trifecta.

MMA CMO & CEO Summit July 20 – 22, 2025 | Santa Barbara, CA

Where Are You on the Commercial Analytics and AI Maturity Curve?

Jon Francis, Chief Data & Analytics Officer, GM, Doug Brooks, Chief Client Officer, Ipsos MMA - During this session, Doug Brooks teamed up with Jon Francis (GM) to explore GM’s transformation, along with transformation stories across industries connecting marketing, finance, operations, and agency partners through unified commercial measurement.