Industry events and conferences provide a platform for building powerful business connections. They are business relationship catalysts and an opportunity to learn and be inspired by others.
Upcoming Events
WEBINAR
March 6, 2025
Featuring Jamie Byrum, AVP of Marketing Data, Analytics & Research at Nationwide, and Doug Brooks, Chief Client Officer at Ipsos MMA
Hear how Nationwide unified fragmented data, built cross-functional alignment, and turned marketing analytics into a strategic business driver.
Recorded Events
RECORDED WEBINAR
June 21, 2022
Unified Marketing Measurement Optimization Best Practices
Learn best practices in data driven planning and activation, and listen to a panel discussion with leading enterprises sharing their experiences.
RECORDED WEBINAR
September 8, 2022
Future-Proof Your Approach to Healthcare Marketing Optimization
Learn how the Ipsos MMA Unified Patient & HCP attribution model solves today's challenges to provide in-flight tactical optimizations and activation.
RECORDED PRESENTATION
November 14, 2022
Transforming Media Planning & Activation Through Unified Marketing Measurement
Listen in as Ipsos MMA's Doug Brooks together with Jennifer Peelle of Walgreens, share their case study. Expect to hear more about the application and activation of unified measurement, and applying AI and machine learning algorithms to making ongoing and continuous media decisions.
RECORDED PRESENTATION
June 21, 2022
Marketplace Forces & the Impact on Marketing Strategies & Performance
Sean Barrett, SVP Marketing at Alberstons, discusses how today’s strains have impacted marketers’ strategies, spend and mix of tactics.
RECORDED PRESENTATION
June 21, 2022
Unified Marketing Measurement and Organizational Buy In
Jon Francis, former Head of Global Analytics and Decision Science at PayPal, shares best practices to gain stakeholder confidence and buy in of a unified marketing measurement approach.
RECORDED PRESENTATION
June 21, 2022
Best Practices for Marketing Measurement Activation
Mike Lau, Sr. Director Advanced Analytics at Gilead, discusses how companies action the results of unified marketing measurement to increase marketing effectiveness with data driven optimizations.
RECORDED PRESENTATION
June 21, 2022
Impact of Ever Changing Marketing and Advertising Ecosystems
Jon Francis, former Head of Global Analytics and Decision Science at Paypal, discusses how marketing strategies, data driven marketing measurement and planning change in the face of today's challenges.
RECORDED WEBINAR
March 28, 2023
It’s Time for a Media and Data “Bill of Rights”
In a marketplace that’s becoming more walled gardened, the need for data ownership by marketers is becoming increasingly important. As governments crack down on the misuse of data from a privacy and identity perspective, brands need to maximize how it affects their media mix, their partnerships and their bang for their media buck.
RECORDED PRESENTATION
February 12, 2025
The Evolution of Marketing Mix Modeling: A Holistic Approach to Business Analytics
Learn how MMM has developed to provide comprehensive commercial insights; building privacy-safe measurement that connects marketing to actual business impact; and how brands are evolving their analytics to enable smarter, faster decisions.