Michael Macri VP Analytic Consulting Home » Analytic Consulting Leadership Michael brings a strong combination of analytic expertise, MarTech innovation, and deep automotive industry experience. Michael joins Ipsos MMA from the Ford Motor Company where he held escalating positions of leadership and responsibility, including the creation of Ford’s Global Marketing Effectiveness & Digital Transformation andRead More
Paul Flugel VP Analytic Consulting Home » Analytic Consulting Leadership Paul brings a proven track-record of partnering with analytic teams to support incremental growth and operating profits. He has successfully partnered with brand executives and marketers, media firms, academics and professional organizations to improve marketing performance via data-driven analytics. Paul brings a wealth of deepRead More
Andrew Zwillinger VP Analytic Consulting Home » Analytic Consulting Leadership Andrew brings over 15 years of diverse experience in analytics, consulting, finance, management, marketing and sales to Ipsos MMA. His strong statistical acumen, technical proficiencies and domain knowledge enable him to work successfully with his clients to create ‘always-on’ data-driven analytic solutions that drive incrementalRead More
Shweta Raman VP Analytic Consulting Home » Analytic Consulting Leadership Shweta brings together a strong combination of analytic expertise and consultative experience to help solve critical business questions. Her experience in attribution and the unified space lends itself well into developing customized and scalable solutions for marketers. With 20+ years of experience in improving clientRead More
Nicholas Bruce VP Analytic Consulting, APAC Home » Analytic Consulting Leadership Nick has spent the past 16 years working with global brands clients in the Asia Pacific and European regions helping them develop, implement, execute and measure their marketing plans. He joins Ipsos MMA from Nielsen where he held escalating positions of leadership and responsibility,Read More
Octavio Sacasa VP Analytic Consulting Home » Analytic Consulting Leadership Octavio brings a strong track record of leveraging unified marketing measurement to create value across multiple organizations and clients Octavio has worked across a range of Unified Marketing Measurement companies and clients to drive data and analytic informed planning in order to facilitate better marketingRead More
Tracy Kemmer VP Analytic Consulting Home » Analytic Consulting Leadership Tracy brings a well-rounded marketing and media expertise along with a white glove consulting approach to Ipsos MMA. Her passion for media and marketing stems from extensive experience working in and across agencies, vendors, and fortune 500 brands since the early 2000s. Her understanding ofRead More
Alanna Reiner VP Attribution & Media Analytics Home » Analytic Consulting Leadership Alanna brings a deep understanding of unified measurement and analytics to the team. She specializes in implementing and scaling advanced analytics solutions. She recently joined Ipsos MMA as a member of the Unified Attribution team. Her focus is on helping clients maximize theirRead More
Zhengxiang Pan VP Analytic Consulting Home » Analytic Consulting Leadership Zhengxiang Pan brings expertise in advanced analytical methodologies with deep understanding of domain knowledge in the pharmaceutical vertical. He has successfully provided analytic consulting for multiple Fortune 500 enterprises around the world producing measurable, incremental value for them via unified marketing and attribution platforms. HeRead More
Ashley Carigliano VP Analytic Consulting Home » Analytic Consulting Leadership Ashley brings 15 years of deep industry experience and knowledge combined with exemplary project management skills. She is consistently lauded by the clients she works with for her ability to drive incremental value in ‘client time’ to the most challenging of initiatives. These skills, alongsideRead More