Category: Automotive Marketing

Home » Blog » Automotive Marketing

Automotive Marketing Trends, The Role of Marketing Analytics in a Changing Industry

by MMA / Ipsos
Posted in Automotive Marketing, Marketing Analytics Insights, Marketing Measurement & Planning Platform, Marketing Mix Modeling, Multi Touch Attribution, Predictive Analytics, Pricing Analytics

Written by Michael Macri The automotive industry is a capital-intensive industry layered in complexity.  From manufacturing to government regulations to wholesale distribution.  There is very little simple about it. That said, for the last century the complexities of the business were relatively stable and provided a degree of predictability.  Manufacture a product, ship it toRead More

How Automotive Industry Marketers are Energizing Sales with Marketing Analytics

by MMA / Ipsos
Posted in Automotive Marketing, Marketing Analytics Insights, Marketing Mix Modeling, Predictive Analytics

By Michael Bertie, Ipsos MMA SVP Analytic Consulting Do you remember your first experience buying a car? I certainly do. Within 5 minutes of introducing himself, and as if reading from a script of a bad movie, the salesman hit me with: “What can I do to get YOU in THIS car?”, as he leanedRead More