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Articles July 8, 2024 Open Source MMM and Internalization April 13, 2022 Rowdy and Roaring 20’s: Marketing Effectiveness Learnings in the Post-Covid Era September 10, 2021 Impactful Video Investment Strategies to Drive Brand Growth: Addressing the role of TV in a world of fragmentation August 5, 2021 Pharmaceutical Client Case Study: Launch Optimization Analysis August 3, 2021 Marketing Attribution in the Age of Cookie-less Media May 27, 2020 Evolving Your MMM Program in the Current COVID-19 Environment April 9, 2020 Successful Brands Resist the Temptation to Cut Brand Media During Turbulent Times March 23, 2020 Media Strategies in Turbulent Times: Media Opportunities During and After the COVID-19 Global Pandemic October 15, 2019 Measuring Your Brand’s Long Term ROI October 7, 2019 The Next Generation of Multi-Touch Attribution December 4, 2017 The Bridge from Math to Transformation & Value Creation February 27, 2017 Driving More Profitable Business Investments with Holistic Commercial Effectiveness Analysis
Press Releases October 10, 2023 Lakshimi Sarju Joins Ipsos MMA as a Vice President Supporting Client Leadership and Solution Innovation October 5, 2023 Ipsos MMA Releases Version 2.0 of its Market Leading Agile Attribution Platform October 3, 2023 Roopa Choodamani Joins Ipsos MMA as Vice President, Analytic Consulting September 27, 2023 Charlie Hinton Joins Ipsos MMA as Vice President, Analytic Consulting August 23, 2023 Ipsos MMA Ranked a “Leader” in Unified Marketing & Commercial Measurement by Independent Research Company September 15, 2022 Ipsos MMA and Adform Partner to Leverage First-Party Data for Unified Marketing Measurement and Optimization April 27, 2022 Ipsos MMA and HealthVerity partner to Reinvent Omnichannel Patient and HCP Attribution in the Pharma Industry January 31, 2022 Ipsos MMA Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research and Advisory Company March 10, 2021 Ipsos MMA Announces Curt Smith as New Executive VP Overseeing Pharma Practice December 21, 2020 Ipsos MMA Announces a Transformational Predictive Analytics Solution to Drive Marketing Measurement in this New Era of Agile Planning October 14, 2020 Ipsos MMA Announces Global Expansion Leadership January 16, 2020 Ipsos MMA Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm October 31, 2019 Ipsos MMA Appoints Three Women to Leadership Roles October 22, 2019 Swarovski’s Consumer Goods Business Partners with Ipsos MMA to Deploy a Global Unified Marketing Measurement Program October 7, 2019 Ipsos MMA Announces the Next Generation of Multi-Touch Attribution by Releasing Version 2.0 of the Activate Unified Marketing Planning Platform August 30, 2019 Ipsos MMA Names Liz Osterhus Fleuette, Chief People Officer April 30, 2019 Ipsos MMA Names Michael Bertie, SVP, Analytic Consulting June 13, 2017 MMA Announces Partnership with Google to Improve ROI Measurement & Optimization of Digital Media March 8, 2017 MMA Records Sixth Straight Year of Double-digit Growth as Revenues Increase by 17.6% in 2016 and +356% since 2011. February 8, 2017 Measuring Marketing Campaign Performance: Do you know what you need to measure it properly?
News December 21, 2022 Ipsos MMA Answers Santa’s Call with Operation Santa May 25, 2022 Ipsos MMA Hosts Webinar to Explore Unified Marketing Measurement Best Practices April 1, 2020 Covid-19 Recovery Playbook for Pharma Organizations March 26, 2020 Marketing Playbook for a Recovery in 2021 March 20, 2020 A Message from Ipsos MMA CEO, Patrick Cummings regarding COVID 19 and Our Continuity Plans & Practices October 9, 2019 Surya Pandruvada of Ipsos MMA Presents at DTC (direct-to-consumer) National Pharmaceutical Marketing Conference January 20, 2019 Volvic Rehydrates its 2019 Digital Marketing Spend Strategy May 16, 2018 Ipsos MMA To Become Marketing Partner For Facebook March 28, 2018 MMA To Become One Of Snapchat’s Third-Party Measurement Partners September 12, 2017 MMA’s Doug Brooks To Speak At North American Association of State & Provincial Lotteries April 6, 2017 Google Launches Marketing Mix Model Partners Program with Marketing Management Analytics October 18, 2016 Commercial Effectiveness Analytics – The Bridge from Math to Transformation & Value Creation
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